From the Kodak site:
June 22, 2009
A Tribute to KODACHROME: A Photography Icon
They say all good things in life come to an end. Today we announced that Kodak will retire KODACHROME Film, concluding its 74-year run.
It was a difficult decision, given its rich history. At the end of the day, photographers have told us and showed us they’ve moved on to newer other Kodak films and/or digital. KODACHROME Film currently represents a fraction of one percent of our film sales. We at Kodak want to celebrate with you the rich history of this storied film. Feel free to share with us your fondest memories of Kodachrome.
“Before digital, Kodak was already shifting gears–moving away from the boundaries of KODACHROME (long lab times, fewer labs, a more environmentally friendly, as well as constrained, chemistry)” said Meola. “E100SW and E100VS were a natural evolution of the KODACHROME look, and made my life a lot easier. And they kept all the great things about KODACHROME –long latitude, fine grain, great color–and made it easier for me to get processed anywhere. In some ways, those films were natural predecessors to the digital age.”
Steve McCurry, whose picture of a young Afghan girl captured the hearts of millions of people around the world as she peered hauntingly from the cover of National Geographic Magazine in 1985, offered these words:
“The early part of my career was dominated by KODACHROME, and I reached for that film to shoot some of my most memorable images,” said McCurry. “While KODACHROME Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the ‘Afghan Girl’ 17 years later, I used Kodak’s E100VS film to create that image, rather than KODACHROME Film as with the original.”
End of an era, BUT for most it ended quite a long time ago with digital, heck for me even before with Fujichrome Velvia.